Overview

Gluework, an early-stage SaaS startup focused on sales process intelligence, needed to move fast on outbound without sinking founder time into research. Leadcrumbs became their embedded research layer—turning strategy into execution with weekly, dial-ready lead lists.

Company Background

Gluework gave sales leaders visibility into pipeline leaks and win patterns so they could coach more effectively and close faster. As they geared up for launch, the lean team needed a way to drive outbound without burning cycles on sourcing and enrichment.

Challenges

❌ No SDRs or research headcount

🕒 Founder bandwidth too limited for list-building

📉 Risk of missing weekly outbound goals due to manual work

🧠 Strategy was solid, but execution lacked capacity

Gluework needed a research partner who could move as fast as they did.

Solution

Leadcrumbs operationalized Gluework’s outbound game plan through a structured, weekly workflow:

• Translated consultant-defined ICP into targeting logic

• Sourced net-new accounts and handpicked matching contacts

• Verified and enriched leads with email and phone data

• Delivered clean, ready-to-launch lists via Slack on a weekly cadence

Every delivery was plug-and-play—no follow-ups or fixes needed.

Workflows Delivered

📆 Weekly lead sourcing + enrichment cycles

🧩 Custom targeting via firmographics + tech signals

💬 Slack-based async delivery and feedback loops

🛡️ Multi-source contact validation for accuracy

Outcomes

⚡ Outbound launched fast—zero ramp or setup time

✅ Weekly campaign volume targets consistently hit

💸 Avoided the cost and overhead of hiring SDRs

🧠 Founder focus stayed on product and positioning

Conclusion

Gluework turned go-to-market strategy into execution by embedding Leadcrumbs as their research engine. Even as the company later sunsetted, the speed and consistency they achieved in early-stage outbound proved the impact of having a dedicated, high-signal data partner from day one.