Leadcrumbs Privacy Policy

Effective Date: July 14, 2025

This privacy policy (“Policy”) explains how your personal information is collected, used, and disclosed by Upperpod LLC d/b/a Leadcrumbs (“Leadcrumbs,” “we,” “us,” or “our”). This Policy applies to users of the website located at leadcrumbs.com (the “Website”) and customers who subscribe to our Services. The Website, together with any features, content, tools, or services accessible through it (including our flat‑rate data research and enrichment offering), are collectively referred to as the “Services.”

This Policy may be supplemented by additional notices, terms, or privacy statements provided in specific areas of the Services or during our interactions with you—for example, a California Residents Privacy Notice. When applicable, those supplemental notices will govern.

PLEASE READ CAREFULLY. By accessing or using our Services, you agree to this Policy. If you do not agree, please do not use the Services. We reserve the right to update this Policy at any time; the “Effective Date” at the top will reflect the last update. We encourage you to review this Policy periodically.

1. INFORMATION WE COLLECT

We collect data directly from you, automatically as you use the Services, and from third‑party or public sources.

A. Information You Provide (“Active Collection”)

• Account & Contact Data: Name, email address, company name, phone number, billing address, and any other information you submit when you sign up, request a trial, or contact support.

• Payment Information: When you subscribe, our third‑party payment processor (e.g. Stripe) collects and stores your credit card or other payment details; we do not store full payment credentials ourselves.

B. Automatically Collected Data (“Passive Collection”)

• Log Data: Your IP address, browser type, operating system, referring URLs, pages viewed, and interaction timestamps.

• Device Data: Device model, operating system version, unique device identifiers, and mobile network information (if applicable).

• Cookies & Tracking Technologies: We use cookies, web beacons, and similar technologies to improve the Services, analyze trends, and personalize your experience. You can manage cookie preferences in your browser, but disabling cookies may affect functionality.

C. Third-Party & Public Sources

• Enrichment Tools: To fulfill your data requests, we may access reputable data providers (e.g. ZoomInfo, Apollo) on your behalf. Their collection and use are governed by their separate policies.

• Public APIs & Online Sources: Where you request reverse lookups or profile enrichment, we may gather publicly available information.

2. HOW WE USE YOUR INFORMATION

We use your information to:
1. Provide, maintain, and improve the Services;
2. Process subscriptions, trials, and payments;
3. Respond to your support inquiries and fulfill your requests;
4. Send transactional messages (e.g. account confirmations, billing notices);
5. Analyze Service usage trends and performance;
6. Personalize and optimize your experience;
7. Protect Leadcrumbs, our users, and our Services from fraud and abuse;
8. Comply with legal obligations; and
9. Where you consent, send you marketing communications about new features or offers. You may opt out of marketing emails at any time.

If you are in the European Economic Area (EEA), we rely on the following legal bases under the GDPR:

• Your consent;

• Performance of our contract with you;

• Compliance with legal obligations;

• Legitimate interests (e.g. Service improvement, fraud prevention) so long as those do not override your rights.

3. SHARING & DISCLOSURE

We do not sell your personal data. We may share your information with:

• Service Providers: Vendors and contractors who perform services on our behalf (e.g. hosting, payment processing, analytics).

• Affiliates: Upperpod LLC subsidiaries or joint ventures under common control.

• Legal & Safety: To comply with laws, respond to legal requests, or protect our rights, property, or user safety.

• Business Transfers: In connection with any merger, acquisition, or sale of assets, with notice to you.

• Aggregated/De‑identified Data: Data stripped of personal identifiers may be shared publicly or with partners.

Third‑party tools we integrate (e.g. payment processors, analytics platforms) have their own privacy practices; please review their policies directly.

4. DATA RETENTION & STORAGE

We retain your personal data only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. Data may be stored and processed in the United States and other jurisdictions. When transferring data outside the EEA, we implement appropriate safeguards (e.g. Standard Contractual Clauses).

5. YOUR RIGHTS & CHOICES

Depending on your jurisdiction, you may have rights to:

• Access, correct, or delete your personal data;

• Port your data to another service;

• Restrict or object to certain processing;

• Withdraw consent where we rely on it;

• Opt out of marketing communications;

• Lodge a complaint with a supervisory authority (if in the EEA).

To exercise any rights, contact us at dauren@leadcrumbs.com.

6. SECURITY

We implement industry‑standard technical and organizational measures to protect your data. However, no system is completely secure; please take care in transmitting sensitive information.

7. CHILDREN

Our Services are not intended for children under 16. We do not knowingly collect data from minors.

8. CHANGES TO THIS POLICY

We may update this Policy from time to time. The “Effective Date” at the top will indicate when changes take effect. Your continued use of the Services after that date constitutes acceptance of the updated Policy.

9. CONTACT US

For privacy questions, data requests, or complaints, please contact:
Email: dauren@leadcrumbs.com
Address: Leadcrumbs, Inc. (Upperpod LLC d/b/a Leadcrumbs)
2035 Sunset Lake Road, Newark, DE 19702, USA

— End of Policy —