Overview

Owner.com, the growth platform for independent restaurants, needed to eliminate a major bottleneck in their outbound motion: verifying decision-makers by phone. Leadcrumbs stepped in as their embedded research layer—handling owner verification at scale so SDRs could focus entirely on dialing and closing.

Company Background

Owner.com equips local restaurants with software for online ordering, marketing, and retention. As outbound became a key growth lever, reps needed reliable contact data—but were stuck spending hours verifying owners manually.

Challenges

📞 SDRs spent hours cold-calling just to confirm basic info

❌ Poor data quality led to wasted dials and lower connect rates

🧩 Verification work pulled reps away from actual selling

🧑‍💻 Growing sales motion couldn’t afford to add more researchers

Owner.com needed a streamlined way to get verified owner data—fast.

Solution

Leadcrumbs took over the top-of-funnel research layer, with a workflow built for speed and accuracy:

• Restaurant batches submitted via Slack

• Leadcrumbs made direct calls to verify owner names and roles

• Cleaned, enriched, and structured the verified data

• Delivered high-confidence lead lists in under 24 hours

Every list came back dial-ready—saving hours and improving results.

Workflows Delivered

📞 Phone-based owner verification

🧹 Manual cleanup and enrichment of owner data

💬 Slack-based request intake for frictionless handoffs

⚡ Same-day/next-day turnaround

Outcomes

⏱️ Dozens of SDR hours saved each week

📈 Higher connect and conversion rates

🚀 More selling time, less grunt work

📊 Scaled sales ops without increasing headcount

Conclusion

Owner.com turned a labor-intensive bottleneck into a streamlined, always-on service by embedding Leadcrumbs into their workflow. Today, reps spend their days talking to the right people—not chasing names—and the outbound engine keeps scaling without additional overhead.