Overview
Revcast was building its outbound motion from the ground up. With limited sales bandwidth and shifting ICPs, they turned to Leadcrumbs to own lead sourcing end-to-end — freeing up leadership to focus on strategy, not spreadsheets.
Company Background
Revcast is a predictive revenue planning platform helping GTM teams stay ahead of capacity gaps and pipeline shifts. As they scaled their go-to-market function, they needed a fast, flexible research partner — without hiring or slowing down.
Challenges
🧑💼 Sales Director bogged down by SDR-level research
📋 Manual list building slowed weekly outbound execution
🎯 Evolving targeting criteria required tight feedback loops
⚙️ No dedicated internal bandwidth for sourcing or QA
Revcast needed a lean but powerful research function — without adding headcount.
Solution
Leadcrumbs plugged in as Revcast’s async research partner, delivering high-quality lists on a weekly cadence:
Sourced accounts + contacts based on evolving ICP
Verified leads using multi-tool enrichment for email + phone
Accepted feedback weekly to iterate targeting logic
Operated via async email threads for minimal lift
No Slack, no syncs — just results delivered straight to inbox.
Workflows Delivered
📅 Weekly list cycles, fully managed
🔁 ICP refinement via async feedback
🔍 Contact-level enrichment via preferred tools
📥 Email-based request handling (24–48hr turnaround)
Outcomes
⏱️ Hours of leadership time recovered weekly
📈 Faster outbound with high-confidence contact lists
🎯 Sharper ICP definition through weekly iterations
🧠 Higher leverage use of sales leadership
Conclusion
By embedding Leadcrumbs as their external research arm, Revcast kept its Sales Director focused on what mattered most — driving pipeline. With no extra hires or tools, they launched and scaled outbound in weeks, not months.
