Overview

SalesCraft, a boutique SDR agency for early-stage startups, found its co-founders spending too much time on contact sourcing and enrichment. By embedding Leadcrumbs into their workflow, they offloaded the manual grind—preserving founder bandwidth for strategy and client results.

Company Background

Based in Austin, TX, SalesCraft offers end‑to‑end SDR services: recruitment, onboarding, process design, tech stack setup, messaging, and pipeline analysis. As client demand surged, the founders needed a reliable research partner to preserve their lean consultative model.

Challenges

❌ Co-founders buried in list building and enrichment

⚖️ Freelancers delivered inconsistent quality and timelines

🧠 Strategic time consumed by tactical research tasks

⛓️ In-house workflows didn’t scale with client volume

They needed a partner that could deliver research with the same care and precision they brought to outbound strategy.

Solution

Leadcrumbs plugged into SalesCraft’s daily rhythm as a responsive research layer:

• Slack-based intake for both routine and last-minute requests

• Persona-driven sourcing across RevOps, Marketing, and leadership

• Enrichment through Apollo, ZoomInfo, and People Data Labs

• Same-day or next-day turnaround with fast iteration loops

This freed SalesCraft to scale client execution without hiring or losing quality.

Workflows Delivered

Leadcrumbs plugged into SalesCraft’s daily rhythm as a responsive research layer:

• Slack-based intake for both routine and last-minute requests

• Persona-driven sourcing across RevOps, Marketing, and leadership

• Enrichment through Apollo, ZoomInfo, and People Data Labs

• Same-day or next-day turnaround with fast iteration loops

This freed SalesCraft to scale client execution without hiring or losing quality.

Outcomes

⏱️ Founder time reclaimed for strategic advisory work

🚀 Faster client onboarding and program launches

🔄 Consistent research output across multiple accounts

💰 Scaled without adding internal research headcount

Conclusion

With Leadcrumbs handling the research lift, SalesCraft maintained its high-touch delivery model while scaling. The result: more time for founders to focus on what moves the needle—client success, not contact lookups.