Overview
Sweep, the agentic workspace for Salesforce and HubSpot, needed a lead engine that matched the sophistication of its outbound strategy. Leadcrumbs became that engine—delivering weekly lists enriched with tech-stack filters, intent triggers, and real-time job changes so BDRs could focus on execution, not data work.
Company Background
Sweep powers RevOps teams with real-time documentation, lead routing, deduplication, and alerts. As their BDR motion ramped up, they needed a research partner capable of mapping their TAM with surgical precision—while capturing trigger events that off-the-shelf tools miss.
Challenges
🧩 Complex TAM required tech-stack and persona logic
🚫 No off-the-shelf tool could flag backfill or promotion signals
🕵️ Manual research drained time from BDRs and ops
📈 Demand for highly personalized lists at scale, without hiring
Sweep needed more than contact data—they needed a live research layer.
Solution
Leadcrumbs collaborated directly with Sweep’s Head of Business Development to build a dual-track research engine:
TAM Mapping: Identified key personas based on tooling, title, and company fit
Trigger-Based Sourcing: Surfaced org changes like hiring, promotions, and exits
Enrichment: Verified emails and phones across tools like Apollo and ZoomInfo
Slack Workflow: Handled both recurring and one-off requests in under 24–48 hours
The result was a clean, high-frequency pipeline of dial-ready leads.This approach combined scale with surgical precision.
Workflows Delivered
🗺️ Custom TAM mapping by tool, role, and industry
🔔 Trigger tracking (promotions, exits, new hires)
📥 Weekly list drops, ready to import
💬 Slack-based intake for speed and flexibility
📞 Multi-provider enrichment for full coverage
Outcomes
🧠 No BDR hours spent on sourcing or research
⚡ Faster outreach cycles powered by timely data
🎯 Better personalization, better response rates
🧩 Ops and GTM teams stayed lean while scaling
Conclusion
By embedding Leadcrumbs as their outbound research engine, Sweep operationalized the kind of targeting most teams only dream of—tech-based, trigger-driven, and fully enriched. Their BDRs stayed focused, while Leadcrumbs kept the pipeline flowing.
