Overview
As Talon.One scaled its GTM engine, the team needed to move fast — without sacrificing data quality. To keep SDRs focused on high-impact work, they brought on Leadcrumbs as a flexible research partner embedded directly into their workflows.
Company Background
Talon.One is a leading platform powering complex promotion logic and loyalty programs for global consumer brands. With a fast-growing Sales and RevOps function, they faced the challenge of ramping reps quickly while maintaining clean, accurate, and highly targeted data.
Challenges
🔄 SDRs slowed by manual lead sourcing and enrichment
🧪 Constant iteration across undefined personas and segments
🧹 No centralized support for CRM-ready, deduplicated lists
📈 Fast-paced GTM motion required flexible prioritization
Talon.One needed a partner who could operate at startup speed while upholding enterprise-grade data standards.
Solution
Leadcrumbs plugged into Talon.One’s day-to-day RevOps workflow — not as a vendor, but as an extension of their GTM team.
Sourced leads via iterative Boolean logic in Sales Navigator
Manually reviewed and approved contacts before delivery
Enriched using a blend of Apollo, ZoomInfo, and manual research
Synced directly into Salesforce with deduplication across datasets
Delivered new lists within 24 hours via Slack
As trust grew, the scope expanded: event-based research, reverse-lookup of key personas, and support for lead qualification handoffs.
Workflows Delivered
🎯 Evolving ICP targeting via Boolean strings
🔍 Human-reviewed lead sourcing
🔁 Daily Slack-based intake + delivery
🔗 Enrichment across multiple data tools
☁️ CRM-ready formatting + deduplication
📇 Reverse-lookup research for event targeting
Outcomes
⏱️ 3,000+ hours saved across SDR and RevOps
💰 $75K+ in estimated cost savings over 3 years
🚀 Faster SDR ramp by offloading list-building
🧠 An embedded data ops partner still active to this day
Conclusion
By embedding Leadcrumbs into their GTM stack, Talon.One eliminated the daily bottlenecks of lead research and CRM prep. SDRs focused on pipeline, not admin. RevOps got clean, ready-to-use data — on-demand, in Slack, and fully tailored to each play.
