Overview

TeamSense was ramping outbound to reach a hard-to-target audience: facility-level HR leaders in manufacturing. With a lean SDR team and complex targeting needs, they tapped Leadcrumbs to take research off their plate — and keep reps focused on the phones.

Company Background

TeamSense is an SMS-based attendance and absence platform designed for frontline, hourly workers. To grow pipeline, they needed a precise way to reach HR leaders at individual manufacturing sites — a challenge that traditional tools and filters couldn’t solve on their own.

Challenges

🔍 Location-specific targeting not possible with basic filters

⏳ SDRs slowed down by manual persona checks

☎️ Outreach stalled by low data accuracy and missing phones

🧑‍💻 Small team needed to scale without adding headcount

Reps were spending hours hunting down the right titles — instead of calling them.

Solution

TeamSense sent weekly research requests via Slack and email. Leadcrumbs handled the rest — surfacing verified, dial-ready HR contacts tailored to specific locations and job functions.

• Verified HR personas at the facility level via LinkedIn and company sites

• Sourced and enriched phone + email data across providers

• Delivered outbound-ready lists for each campaign

• Prioritized phone-valid leads to support TeamSense’s call-first motion

Workflows Delivered

📍 Facility-level account research

🔎 Manual verification of HR personas

📞 Phone-first contact enrichment

⏱️ Weekly request intake via Slack + email

🧾 Campaign-ready list formatting

Outcomes

⏱️ Dozens of SDR hours saved monthly

📈 Higher connect rates with verified, phone-first data

🎯 More accurate targeting for niche HR personas

🚀 Scaled outbound with no increase in headcount

Conclusion

With Leadcrumbs acting as their on-demand research partner, TeamSense turned complex targeting into a repeatable, low-lift workflow. Reps spent less time digging and more time dialing — powering consistent outbound without growing the team.